Until She Can

Sojourner Family Peace Center


During the isolation of the COVID pandemic, domestic violence in Milwaukee spiked 21% and domestic violence- related homicides skyrocketed 79%.


To send a message of hope to domestic violence victims, we rallied local and national influencers to speak for the survivors who don’t think they have a voice. We called the movement #UntilSheCan and we flooded social media, outdoor, digital ads and tv with stories of real survivors. We also asked our social followers to paint #UntilSheCan in purple across their faces and use as their profile pictures during the month of October.


Response to the deeply moving campaign was overwhelming, with influencer videos generating over 1 million video views and social engagement of over 1.5 million interactions in just 5 months. At the same time over 120 stories covered the effort resulting in over 100 million media impressions. More importantly, it inspired more victims to seek help, as Sojourner saw a 21% increase in visits to their emergency shelter, as well as a double digit increase in donations.

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