Creating a lasting, emotional connection between consumers and your cause.
It’s not easy to change people’s dyed-in-the-wool behaviors. It takes insight. And creativity. And perseverance. And guts. You have to understand the essence of what makes people tick. And then passionately connect with those feelings, those emotions, in a way that doesn’t look or feel like advertising. A way that is more honest. That re-frames the discussion. That tackles a cause from an unfamiliar angle. And although behavioral change won’t happen overnight, if you invest in communications that are surprising, thought provoking and emotional, you will garner people’s attention. And subsequently open up a dialogue, which can lead to understanding followed by real behavioral change. But hey, see for yourself.