"Marketing is arguably the most important thing a cause can do."
Executive-VP, Creative Director-BVK; Founder/Volunteer Creative Director-Serve
Gary has won virtually every creative advertising award imaginable, from the prestigious Cannes Lion to the Clio’s. His work has appeared in four advertising textbooks and his commercials have shown up around the globe on prime time television specials such as CNN’s World’s Greatest Commercials and Fox’s World’s Funniest Advertising. Gary is most proud of his public service efforts, however. As the founder of Serve, the country’s first completely volunteer, not-for-profit ad agency he has helped hundreds of underserved non-profits to find a strong voice. His marketing efforts have helped causes ranging from domestic abuse, teen pregnancy and epilepsy, to child sexual violence, teen homelessness and colorectal cancer. He has served on the boards of 6 different non-profit organizations, including the Shaken Baby Association and the Brain Injury Association of Wisconsin. He has four incredible children and one very supportive wife.
Types of Public Service Campaigns We Do:
Campaigns are usually sustained efforts that run from 1-5 years and are updated from year to year. They typically are comprehensive in nature and integrate all forms of media. These campaigns typically have a sustained funding source.
Campaigns are typically 1-2 months long and utilize fewer and more targeted media tactics. They are timelier in nature, often coinciding with a particular fund-raising effort, issue-oriented month or crisis media topic. These campaigns may lead to long-term efforts.
Some of the Groups We've Served
City of Milwaukee Health Department
Center for Blind and Visually Impaired
Know Before You Mow
Pathfinders Teen Homeless Shelter
Shaken Baby Association