• http://servemarketing.org/wp-content/files_flutter/1268773480teen_dirtydiaper.jpg
  • http://servemarketing.org/wp-content/files_flutter/1268773491teen_dirtydiaper_copydetail.jpg
  • http://servemarketing.org/wp-content/files_flutter/1276618780teen_dirtydiaper_reactions.flv

Scratch and Sniff

Cause: Teen Pregnancy
Client: United Way of Greater Milwaukee

Milwaukee Public School students did a double take on their first day of school as they waited at local area bus stops this week. Bus Shelters with giant pictures of dirty diapers and the words “Scratch and Sniff” were placed around the central city to warn teens of the burdens of teen pregnancy. Although the ads are not really scratch-and-sniff ads, upon closer inspection, teens found copy inside the dot that reads, “This ad doesn’t really stink, but the consequences of teen pregnancy sure do.” The campaign is part of a three-year community effort to combat teen pregnancy in Milwaukee by deglamorizing the 30-year old problem.

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