• http://servemarketing.org/wp-content/files_flutter/1282586804_8_1_1_3_campaign_work.jpg
  • http://servemarketing.org/wp-content/files_flutter/1282587925bed10_photo_montage_2.jpg
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Bed Event

Cause: Teen Homelessness
Client: Pathfinder's Teen Homeless Shelter

It was the second year of the wildly popular B.E.D. event in Milwaukee and this time around it was bigger than ever. The July event, created by Serve to raise money for Pathfinder’s Teen Homeless Shelter attracted a record 600 people to the city’s biggest beach party. The weekend’s festivities also included a Bonfire Friday night for families, a beach volleyball tournament, Lemon-Aid fundraiser and Breakfast in Bed. In all, over $25,000 was raised for Pathfinders new Teen Drop-in Center. News coverage of the fundraiser spanned an entire week with radio, TV and newspapers all over Milwaukee talking about both the event and the teen homelessness problem in Milwaukee.

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