• http://servemarketing.org/wp-content/files_flutter/1276720066stat_rape_hunter.jpg
  • http://servemarketing.org/wp-content/files_flutter/1276720113stat_rape_guilty.jpg
  • http://servemarketing.org/wp-content/files_flutter/1276720123stat_rape_predator.jpg
  • http://servemarketing.org/wp-content/files_flutter/1276720152stat_rape_take_advantage.flv
  • http://servemarketing.org/wp-content/files_flutter/1276720183stat_rape_rapist.mp3
  • http://servemarketing.org/wp-content/files_flutter/1276720230stat_rape_hesaid_shesaidv2.mp3
  • http://servemarketing.org/wp-content/files_flutter/1276720294stat_rape_realman.mp3
  • http://servemarketing.org/wp-content/files_flutter/1276720317stat_rape_yoman.mp3

It’s Wrong

Cause: Statutory Rape
Client: United Way of Greater Milwaukee

It is an issue Milwaukeeans don’t like to talk about. A dirty little secret about teen pregnancy, that is appalling. Over 70 percent of babies born to teen mothers in the inner city are fathered by men over the age of 20. Statutory rape is a huge problem in Milwaukee. To combat this issue, Serve partnered with the United Way to launch a series of campaigns targeting both adult men and teen girls to educate them about the seriousness of this issue. Serve created three provocative radio spots, a TV spot and a series of outdoor ads that point out how wrong it is for adults to prey on teen girls. The work created discomfort among some community leaders but stirred a wave of support on inner city radio station call-in shows for the effort.

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