• http://servemarketing.org/wp-content/files_flutter/1269972808shakenbaby_sticker_wd40.jpg
  • http://servemarketing.org/wp-content/files_flutter/1269972821shakenbaby_sticker_spraypaint.jpg
  • http://servemarketing.org/wp-content/files_flutter/1275943525shakenbaby_sticker_paintcans.jpg

Made You Look

Cause: Shaken Baby Syndrome
Client: Shaken Baby Association

Men are responsible for over 70% of all shaken baby cases. They are also considered one of the toughest audiences to reach with a public service message. But Serve found a way to reach men by partnering with ACE hardware stores in the Milwaukee area. The campaign, on behalf of the Shaken Baby Association, put stickers on WD-40 cans, paint cans and car care products with the words, “Shake this, but never ever shake a baby.” The effort not only got the attention of men, but it helped put a halt to all shakings in Milwaukee for almost four months.

Join The Discussion

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>