Made You Look
Men are responsible for over 70% of all shaken baby cases. They are also considered one of the toughest audiences to reach with a public service message. But Serve found a way to reach men by partnering with ACE hardware stores in the Milwaukee area. The campaign, on behalf of the Shaken Baby Association, put stickers on WD-40 cans, paint cans and car care products with the words, “Shake this, but never ever shake a baby.” The effort not only got the attention of men, but it helped put a halt to all shakings in Milwaukee for almost four months.