• http://servemarketing.org/wp-content/files_flutter/1276721098teen_sexting_shelter.jpg
  • http://servemarketing.org/wp-content/files_flutter/1282590447sexting_news_story.jpg

Condom Phone

Cause: Sexting
Client: United Way of Greater Milwaukee

A recent survey shows that 1 in 5 teens have posted nude or semi-nude pictures of themselves either online or in a text message. “Sexting,” as it is called, is a growing problem locally and nationally. To combat this disturbing trend, Serve partnered with the United Way of Greater Milwaukee and Clear Channel to launch a bold outdoor campaign. The controversial ad featured an unrolled condom over a cell phone, with the headline, “Please practice safe text.” The ad warned of the dangers of sending nude photos using cell phones and then goes on to encourage teens to “think before they text.” The campaign attracted local and national media attention.

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Media Coverage

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