Are You The One?
Ovarian Cancer is one of a handful of diseases labeled a “silent killer.” Annually, approximately 15,310 women die of this terrible disease. The Wisconsin Ovarian Cancer Alliance approached Serve and asked if they would create an awareness campaign that would shed some light on this little talked about issue. Serve created a powerful outdoor campaign featuring women going about their normal day-to-day activities, but with toe-tags on. The effort is geared at making women over 40 aware that they may be living with Ovarian Cancer but aren’t aware of it. The goal of the campaign is to inspire women to get tested for Ovarian Cancer annually, especially if there is a family history. It also encourages women to understand the warning signs. A guerrilla marketing campaign was also launched in the ladies bathrooms of large downtown venues, ranging from the Pabst Theater to the Midwest Airlines Center, with stickers on the doors of stalls reading, “Eenie, Meenie, Minie, Moe. Are you the one living with Ovarian Cancer?” The campaign directs viewers to a website www.woca.net where they can learn what they can do to better protect themselves.