• http://servemarketing.org/wp-content/files_flutter/1282591447cosleeping_rethink_position.flv
  • http://servemarketing.org/wp-content/files_flutter/1282591251_8_1_2_3_campaign_work.jpg
  • http://servemarketing.org/wp-content/files_flutter/1282591254_8_1_3_3_campaign_work.jpg
  • http://servemarketing.org/wp-content/files_flutter/1282595288cosleeping_helpless.mp3
  • http://servemarketing.org/wp-content/files_flutter/1282595513cosleeping_news.mp3


Cause: Infant Mortality
Client: Milwaukee Health Department

After a record number of co-sleeping deaths rocked Milwaukee in 2009, Serve teamed up with the Milwaukee Health Department to develop an educational campaign about the dangers of sleeping with an infant. The provocative campaign warns Milwaukeeans of the potential dangers of co-sleeping with a baby.

The campaign, which features radio, transit and outdoor boards drew the ire of one local health group which promotes the practice of parents sleeping with their infants safely. Newspapers, websites and television stations across the country picked up the story, including MSNBC, which interviewed Milwaukee’s Mayor about the bold campaign.

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