Where Do You Think It Comes From?
Accompanying the national decrease in non-profit giving has been a reduction in blood donation nationally. Serve‚Äôs latest campaign takes a rather unconventional approach to giving. The latest print effort for the Blood Center of New Jersey, shows startling images of buckets filled with blood, accompanying pictures of wells, maple trees and cows. A headline asks, “Where do you think it comes from?‚Äù The provocative campaign is based on research that indicates that people often choose to not give blood because they assume that someone else will.