Serve’s NEW Executive Director is here! A note from Gary…

It saddens me to inform you that we are losing two cornerstone pieces of Serve this summer. Both Heidi and Matt will be leaving our team in the next few weeks.

I’d like to first congratulate Heidi on her recent engagement to her boyfriend Jim. They will be moving into a new home in the northern suburbs of Chicago. Heidi will be able focus on her son George and is planning to volunteer at a local retirement home in the area. Since Heidi took the helm in 2013, Serve has launched some of our most successful campaigns to date. In addition, Heidi has been able to license a lot of campaigns across the country, overseen our social media efforts, and established life-long relationships with our clients. I would like to personally thank her for all of her efforts and dedication to Serve over the past 3 years. We couldn’t have done it without you.

Shortly after Heidi gave notice, Matt also dropped a bombshell that he will be moving to San Francisco to join the Federal Government in early July. He will be helping people obtain permanent residency (green cards) and citizenship in the United States. While his time back was very short, we appreciate his stepping up when needed and seamlessly transitioning back to Serve after his service in the Peace Corps.

Finally, the good news! After thoughtful consideration and numerous recommendations, we have decided the next Executive Director of Serve will be Laura Gainor. Laura is kind-hearted, driven, well respected and most importantly a kick-ass mother of 2. Laura is currently the Executive Director of United Adworkers, a Milwaukee based non-profit which unites all the amazing talent and creative minds in our area. She has extensive experience in social media and digital content. She was the former Director of Social Media at GMR Marketing (one of the biggest national promotions/experiential agencies in the country). We are very fortunate that she was able to take over with such a small window of time and I have no doubt she will continue the amazing work we do at Serve. You will all get a chance to meet her very soon. Until then, she can be reached at

With all that being said, I want to assure you Serve will continue to operate at full capacity during this transition. Heidi’s last official day is Thursday July 28th. Laura starts this next Tuesday so Heidi and her can work closely for the next three weeks to make sure everything transitions smoothly. Thank you again for your flexibility and patience. If you have any questions or concerns please don’t hesitate to reach out to me at any point.



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