#SERVEMKE VOLUNTEER SPOTLIGHT: MELISSA MASTERS

Media plans are a crucial part of our success. We are grateful to have amazing #ServeMKE volunteers like Melissa Masters to provide insight on placements and scheduling for our messaging.

1. What are your main responsibilities as a Media Planner/Buyer for BVK?

I am a Media Planner/Buyer here at BVK. I work with the media team to plan and execute media plans across digital, print, out of home, etc. We evaluate all of our options and find the most appropriate and efficient places for our clients media to be seen and make the most impact.

2. How many years have you been a volunteer for Serve?

I started at BVK in August so I’ve been able to work on Serve almost my entire time here.

3. What has been your favorite project to work on as a volunteer with Serve?

I really enjoyed executing our Birds, Bees and STD’s native campaign. The campaign was successful and we saw a large number of people clicking thru the ad to learn more!

4. What do you like most about volunteering with Serve?

Serve campaigns are so impactful. It’s a very cool feeling seeing a campaign you worked around the city of Milwaukee and how much attention it receives.

5. What is your favorite charity/cause in Milwaukee?

I was able to volunteer with Growing Power in college and I really enjoyed the experience. Having access to fresh and healthy food is so important but unfortunately is unattainable for some. I love how Growing Power is able to educate and provide that in the city of Milwaukee.

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