#ServeMKE Volunteer Spotlight: Jeff Ericksen

Need witty and creative copy in a jiffy? Our next #ServeMKE volunteer spotlight is your guy. Jeff Ericksen has been a loyal volunteer since the beginning of Serve and has helped us produce incredible, attention-grabbing work for nonprofits. Get to know Jeff…

1.    What are your main responsibilities as a Group Creative Director for BVK?
In addition to concepting and writing, I’m responsible for helping others create the best possible communications solutions for our clients.

2.    How many years have you been a volunteer for Serve?
I was there the night of the Serve launch party and have been helping ever since. 15 years in total.

3.    What has been your favorite project to work on as a volunteer with Serve?
They’re all worthy, but if I had to pick, I’d say it was the project we did for Partnership for a Drug Free America in 2004. Back then, not many people understood that drug addiction is a disease. So we took that fact and made it the core of our messaging. We created a very stark and jarring campaign featuring people saying that they wished they had things like cancer, heart disease or AIDS… that way, family and friends would want to help them and not see their condition as a lack of willpower. It was a big idea that I’d like to think started changing the conversation about drug abuse.

4.    What’s the strangest thing you’ve been asked to create for a Serve campaign?
Images of pregnant boys, garlic gum, anti-sexy specs, a gravy diet, condom bowties, heat sensitive urinal cake messages, a video of a condom/water balloon fight… should I stop?

5.    What do you like most about volunteering with Serve?
To use my powers to try to make the world a better place.

6.    What is your favorite charity/cause in Milwaukee?
There are many. But the ones I admire most are the ones who don’t let politics or a few people who may get offended by their methods get in the way of their mission. Those are the ones that can actually change the world.

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