Our #ServeMKE Spotlight this week features our volunteer, Jacquelyn Gozdowiak. Jacquelyn has played a key role when it comes to getting our causes covered throughout the media with her amazing PR skills.

1. What are your main responsibilities as a Senior Public Relations Account Executive for BVK?

As a Senior Public Relations Account Executive at BVK, I develop and implement holistic earned media strategies that build ideas, communicate and engage with influencers, change attitudes, and build brand movements for clients.

2. How many years have you been a volunteer for Serve?

2 ½ years

3. What has been your favorite project to work on as a volunteer with Serve?

I enjoyed working on the Spot Abuse project which was based on research that 76 percent of animal abusers also abuse a member of their family. Our team handed out hundreds of branded bandanas, tennis balls, and water dishes at local dog parks in an effort to educate pet owners that by dialing 911 when they spot animal abuse, they could help save the lives of animals and humans alike. Animal lovers made perfect advocates for our cause and a great visual for heart-warming news stories.

4. What’s the strangest thing you’ve been asked to create for a Serve campaign?

So much of what Serve does is getting people comfortable talking about taboo subjects. That was certainly the case when I was asked to pitch media a story about prom dresses made entirely from condoms. The campaign, called Baby Can Wait, surprised teens shopping for prom dresses with an unconventional message about safe sex.

5. What do you like most about volunteering with Serve?

I am personally moved by every Serve project I get to work on. It’s incredibly powerful meeting face-to-face with someone who was impacted by the cause we are promoting–whether it’s a son who overcame addition or a woman who was formerly trafficked. More importantly, each campaign inspires tangible change.

6. What is your favorite charity/cause in Milwaukee?

If you want to volunteer but aren’t sure how to get involved, The United Way makes it really simple. I love that you can browse opportunities in your area that fit your interest and schedule – many of which are one-time projects and easy to commit to. Whether you want to read to children, work in a community garden, or coach women who face barriers to employment on interviewing skills, the United Way makes it effortless to turn intention into action.

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