Our dedicated #ServeMKE volunteer, Alex Boeder, knows the ins and outs of the PR and Social Media world. Alex has brought many Serve campaigns to life through PR and Social Media.

1. What are your main responsibilities as a PR + Social Media Senior Account Executive for BVK?

The answers changes a lot. Recently? Writing content for social channels, developing social strategies, and planning and implementing social ad campaigns. I also pitch to media, create and present reports, help with new business, things like that.

2. How many years have you been a volunteer for Serve?

Six. I think six years, or so.

3. What has been your favorite project to work on as a volunteer with Serve?

I really enjoyed working with Guitars For Vets.
As many know, thousands of Veterans (the co-founder insists that the “V” in Veterans is capitalized, which sums up the organization well) are afflicted with Post Traumatic Stress Disorder (PTSD). As not as many know, research has found that the healing power of music helps soldiers cope.
So, Guitars For Vets provides Veterans with guitars and a forum to learn how to play. To date, they have provided more than 25,000+ guitar lessons and have distributed 2,500+ guitars. There are now 60+ chapters in 30+ states. Pretty cool. I helped them grow via social media, where we reached tons of Veterans and hopefully helped improve some of their lives.

4. What’s the strangest thing you’ve been asked to create for a Serve campaign?

Once upon an afternoon, I co-starred in a “Painful Itch N’ Go” commercial about STD’s for GetCheckedOmaha.com.

5. What do you like most about volunteering with Serve?

The things that we work on help people. It is nice to work on things that help people.

6. What is your favorite charity/cause in Milwaukee?

Now that I think about Guitars For Vets, I am going to say (and mean when I say) Guitars For Vets.

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