In a collective effort to grow awareness and encourage prevention of teen pregnancies in Omaha, Serve Marketing has partnered with the Adolescent Health Project, an initiative of the Women’s Fund of Omaha to launch the “Think Your Teen Life Won’t Change?” campaign.
The campaign is intended to be a wake-up call to teens who don’t think teen pregnancy will have a dramatic impact on their lives. The effort comes in response to statistics from the Omaha Department of Public Health showing that Omaha has five zip codes with teen pregnancy rates that are up to three times the national average, and nearly double the rate for African American and Hispanic teens.
The bold campaign features the imagery of teen boys and girls participating in popular sports, all while a baby is attached to their chest. Headlines on ads that depict teens slam dunking a basketball, skateboarding, and blocking a soccer goal read, “Think your teen life won’t change with a baby?” Copy then directs teens to visit the website, GetTheSexFactsOmaha.com, which offers resources to parents to help facilitate the conversation around sex and healthy sexual behavior.
Starting this week in Omaha, the campaign will appear on billboards, mall and restroom ads, digital channels and social media. A :30 TV PSA called “Kiss” will also be running on local TV, movie theaters and digital pre-Roll. To view :30 “Kiss”, please click here.
“We know from our work in Milwaukee that far too many teens think teen pregnancy won’t have a negative impact on their lives-in fact, a surprisingly large number of kids actually think it’ll make their life better,” explains Serve Founder Gary Mueller. “This campaign is intended at being a wake-up call to teens to show them that having a baby as a teen is really hard. It will get in the way of the things they want to do today. That their lives will change dramatically.”
Executive Creative Director: Gary Mueller
Art Directors: David Zimmerman + Nick Heiser + Casey Christian
Copywriter: Stephanie Goldner
Photographer: Nick Collura + Jeff Salzer
Retouchers: Gina Ferrise + Anthony Giacomino
Account Executives: Heidi Halperin + Matt Larson
Producers: Heidi Halperin + Matt Larson