Serve launches historic Animal/Domestic Abuse Campaign

In a collaborative effort to combat domestic violence in the Milwaukee community, the Milwaukee County District Attorney’s Office, Milwaukee Police Department, Wisconsin Humane Society, Sojourner Family Peace Center, Milwaukee Area Domestic Animal Control Commission (MADACC) and Serve Marketing have partnered to launch the “Spot Abuse” project.

The Spot Abuse Project is an effort to reduce the growing percentage of domestic violence, by encouraging more residents to dial 9-1-1 when they suspect animal abuse. The effort is based on research from the Association of Prosecuting Attorneys (APA) that found 76% of animal abusers also abuse a member of their family. Serve Marketing created a powerful public service campaign using television, billboards, radio and social media to get the message out.  The campaign delivers the connection between animal abuse and domestic violence, urging the public that they have the power to stop two forms of abuse with one phone call.

The premise is that more people will report animal abuse (an act generally considered to be easier than reporting domestic abuse), that the police will then have the opportunity to uncover a higher number of domestic violence cases.

The campaign officially launched on May 1, 2014. For more information about the campaign, please visit. www.spotabuse.org People are also encouraged to become a fan at Facebook.com/SpotAbuse, and follow at Twitter.com/SpotAbuse.

To view our PSA, go to Spot Abuse :30 PSA

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