Prom Outfits Made with Condoms Prove Safe Never Goes Out of Style
New campaign seeks to normalize condoms to promote safer sex and reduce teen pregnancy
OMAHA (March 7, 2017) – While shopping for the perfect formal wear and prepping for the big day, local youth and parents will find a new type of apparel this year – outfits made of condoms. The latest campaign from the Adolescent Health Project, a program of the Women’s Fund of Omaha, features locally-designed condom formal wear on display at area stores, boutiques, salons and barbershops, just in time for prom season.
“Youth need access to complete and medically-accurate information in order to make informed decisions about their sexual health,” said Brenda J. Council, Adolescent Health Project Manager of the Women’s Fund of Omaha. “Open, honest conversations with parents and caregivers about sexuality help youth delay sex until they are ready. It is our hope that the condom outfits will spark conversations.”
Joined by sexual health and education community partners, the Adolescent Health Project launched the campaign at Alliance Barber Shop & Supply (2611 St. Mary’s Avenue). Additional condom outfits can be viewed at Cinderella Dress Outlet (inside Crossroads Mall), Curb Appeal Salon (518 South 10th Street), Hello Holiday (5008 Underwood Avenue), McLovin (1012 Howard Street) and Parlour 1887 (6068 Maple Street). Each outfit features the message, “Safe never goes out of style” and directs people online to SexFactsOmaha.com to find information about access to contraception as well as more than 100 locations to find free condoms.
Sarah Ann Kotchian, VP of Education & Early Childhood Policy of Holland Childrens Institute, Laura Gainor, Executive Director of Serve Marketing, Jill Heggen, PR & Social Media Manager of Women’s Fund of Omaha, Dr. Adi Pour of Douglas County Health Department and AHP (Adolescent Health Project) Advisory Board Member.
Press Conference Photos by Lucian McAfee Photography
In Nebraska, 32 percent of high school youth are sexually active with 60 percent reporting that they have engaged in sexual activity by the time they graduate. Youth need support and information for delaying sex as well as access to condoms and contraceptives. Condoms, if used consistently and correctly, can greatly reduce the risk of both unintended pregnancies and sexually transmitted diseases (STDs), of which Douglas County has some of the highest rates.
Evidence clearly shows that contraception is driving the long-term decline in U.S. teen pregnancies. Highly effective long-acting, reversible contraceptive methods, also known as LARC, have the potential to help even more adolescents avoid an unplanned pregnancy.
This campaign is part of multi-year series of engaging and provocative youth-oriented public service campaigns, produced by the Adolescent Health Project and the Women’s Fund of Omaha, in partnership with Serve Marketing, a volunteer non-profit ad agency.
Information about access to no-cost birth control, free condoms and tips for parents on having sexual health conversations is available online at www.SexFactsOmaha.com. For additional information and ongoing conversations, follow the Sex Facts Omaha Facebook page and @SexFactsOmaha on Twitter.
SAFE NEVER GOES OUT OF STYLE CAMPAIGN
Client: Women’s Fund of Omaha – Get the Sex Facts Omaha
Creative Directors: Gary Mueller, Jeff Ericksen
Art Director: Carsyn McKenzie
Copywriter: Jeff Ericksen
Photographer: Nick Collura
Retoucher: Anthony Giacomino
Producer: Kristin Peterson
Designer: Alison Galarza
Social Media Photographer: Haley Miller
Public Relations: Jill Heggen, Bridget Franke
Social Media Manager: Andrew Rojahn
Account Executives: Laura Gainor, Lauren Sutter
Print Production Managers: Rob Birdsall, Stacey Soden
Makeup Artist: Erika Sorenson
Casting Agency: Cream City Casting