If a picture is worth a thousand words, a new campaign needs very few. A month-long sexually transmitted disease (STD) prevention campaign just launched this week throughout Omaha. The campaign makes use of a cringe-worthy, custom font that resembles infected flesh with phrases like “His and herpes,” “Ignorance is blisters” and “What’s the warts that could happen?” which will appear on billboards, bus advertisements, digital ads and social media channels. Serve Marketing, the country’s only all-volunteer advertising agency, developed the unconventional marketing campaign with the goal to help bring down infection rates, which are at historic levels.
The effort, which is led by the Women’s Fund of Omaha, whose new Adolescent Health Project is working to curb STDs in Omaha, is in response to Omaha’s shockingly high STD rate. In Douglas County, rates of infection are 30 to 50 percent higher than the national average. According to the Health Department, cases of chlamydia reached an all-time high in 2014. Cases of gonorrhea and syphilis are up by 15 and 23 percent. Those numbers are highest among those ages 15 to 24.
For more information, visit www.GetCheckedOmaha.com or call 1-844-690-CHKD (2453) to get resources and more information on STDs, safe sex practices and locations of testing sites.