In Chicago, high school students in collaboration with the Chicago Department of Public Health and Serve Marketing launched a public education campaign called “Chicago Wears Condoms.” It was a city-wide effort to reduce the birth rate among Chicago teens, reduce STDs and provide the necessary resources to improve adolescent health.
The campaign plays on Chicago pride with the famous skyline draped in condoms using the colors of the Chicago flag, with headlines such as “Stay Safe When You Go Downtown” and directing people to ChicagoWearsCondoms.com, that has resources listed on where to get tested for STDs and find free condoms. The creative will be displayed on more than 300 bus ads, interior bus and rail ads, and other signage at train stations along the red, orange, and green lines. There will also be a social media effort using hashtag #ChicagoWearsCondoms and a female condom driven version that reads “It Doesn’t Take Balls To Wear a Condom.”
On Tuesday, December 1st, which is known internationally as World AIDS Day, volunteers distributed over 20,000 condom toolkits at six city colleges and a half dozen area Chicago Transit Authority (CTA) stations. In addition to the campaign, Illinois Institute of Art fashion students created actual condom dresses and other attire to support the cause. Dresses were worn by their friends or the actual designers themselves to help pass out toolkits at Roosevelt Train Station.
For more information, go to ChicagoWearsCondoms.com. Details on SERVE Marketing’s community efforts are available at www.ServeMarketing.org.
Executive Creative Director: Gary Mueller
GCD/Copywriter: Brian Ganther
CD/Art Director: Matt Herrmann
Art Director/Designer: Kelsey Barnowsky
Copywriters: Beth Musni + Ali Coates
Developers: Fred Ziegler + Bryon Schmear
Account Executive: Heidi Halperin
Production: Steve Scherf + Rob Birdsall