Think your teen life won’t change when you have a baby? That’s exactly the myth that Serve’s new outdoor ad campaign in Milwaukee’s central city is meant to shatter.
The bus shelter campaign, that targets areas in the Brew City with the highest rate of births to teens, shows both a soccer goalie and a break dancer in action. Only they both have a baby strapped to their chests. A headline reads “Think your teen life won’t change with a baby? The ad then directs teens to BabyCanWait.com, which connects them to information and resources to help prevent pregnancy and promote healthy relationships.
The campaign is part of the United Way of Greater Milwaukee’s long running teen pregnancy prevention Initiative that has helped shown an historic decrease in Milwaukee’s teen pregnancy rate.