This week’s #ServeMarketing spotlight does a little bit of everything. Lauren Murray’s talent in experiential marketing has provided great insight and support for our impactful campaigns.

1. What are your main responsibilities as an account supervisor for BVK?

I oversee all of the activities as they relate to our day-to-day client work, one-off projects and campaigns. Working in experiential marketing, public relations and social media, this means anything and everything from communicating regularly between the BVK team and the client and sourcing thousands of frozen treats to managing ongoing media relations and finding the best piece of blueberry pie in Maine.

2. How many years have you been a volunteer for Serve?

Since I walked into the doors of BVK – so just under three years.

3. What has been your favorite project to work on as a volunteer with Serve?

Without a doubt the Rubber Rover campaign for Get Checked Omaha. I can honestly say that I have never – and may never need to – order so many condoms in my life. It was awesome to see the concept translate into the real world; the positive feedback we received from Omaha residents, local media and the organizations made the program entirely worth the team’s amazing effort.

4. What’s the strangest thing you’ve been asked to create for a Serve campaign?

A condom-wrapped Jeep. Need I say more?

5. What do you like most about volunteering with Serve?

The opportunity to be on the ground level, seeing first-hand the impact that Serve’s campaigns have on the community. It’s nothing short of inspiring.

6. What is your favorite charity/cause in Milwaukee?

If you know me, you know of my unconditional love for my pit bull Henry, who came from the Wisconsin Humane Society. I really appreciate the great work that they do to educate the community on animal welfare and find animals happy forever homes.

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