‘Don’t Be Quiet’ about Sex (Trafficking): Serve Calls Out Prevalence of Abuse in Milwaukee Ahead of Golf’s Biggest Event


Justin Smith
(414) 247-2138

‘Don’t Be Quiet’ about Sex (Trafficking): Serve Calls Out Prevalence of
Abuse in Milwaukee Ahead of Golf’s Biggest Event

Survivors, advocates will gather downtown on Wednesday to educate on the warning signs

MILWAUKEE (June 5, 2017) – Survivors of human sex trafficking, as well as volunteers and advocates from Serve Marketing, will gather downtown on Wednesday, June 7, holding “Don’t Be Quiet” signs to call attention to the expected rise in human trafficking activity that typically occurs around major sporting events.

More than 20 survivors and volunteers will gather at the corner of Wisconsin Ave. and Jefferson St. from 11 a.m. to 12:30 p.m., holding the signs and speaking to the public about the issue.

According to the FBI, Milwaukee has consistently ranked among the top five cities in the nation for the recovery of trafficked adolescents over the past several years. And, Milwaukee is tied with Las Vegas for the third-highest number of young people rescued during trafficking-related FBI raids across the U.S.

“Our goal is to increase the awareness of the issue so that we can educate people to be conscious of the warning signs of this activity,” said Gary Mueller, Founder & Executive Creative Director of Serve, an all-volunteer, nonprofit advertising agency. “We also want johns [the purchasers of sex] to know that we’re going to be watching for them and reporting them.”

The following individuals will be available to speak with the media:

  • Rosalind Metcalf, human trafficking survivor and advocate / founder of Healing Starts Today
  • Jarrett Luckett, Executive Director of Exploit No More, a local nonprofit dedicated to ending child sex trafficking in the Greater Milwaukee region
  • Maria Bishop, MS, LPC, Licensed Professional Counselor and psychotherapist at New Life Resources, Inc.
  • Laura Gainor, Executive Director of Serve Marketing

“Our message is very clear: we want to host great, world-class sporting events in our area. But the individuals who are selling kids and women for sex are not welcome here,” said Luckett. “Some people may be surprised to learn that human trafficking happens in all areas of Wisconsin, and small things such as being aware of the signs of trafficking can potentially save a life.”

Furthermore, a website has been created, TimeToSpeakUp.org, where people can go to become familiarized with the warning signs and know who to call should they see such activity.

About Serve Marketing

Serve is the country’s only all-volunteer, nonprofit advertising agency whose mission is to give under-served charitable causes a stronger voice in the community. Founded by Milwaukee ad man Gary Mueller in 2002, Serve volunteers have created behavior-changing public service campaigns for over 50 local and national non-profits on issues ranging from teen homelessness, child sexual abuse and shaken baby syndrome to teen pregnancy, brain injury and statutory rape. Causes that aren’t hot. That aren’t sexy. And that don’t have a lot of money. Serve’s provocative brand of work is sometimes controversial, but it gets people to notice and talk about these silent causes, which leads to an increase in awareness, volunteerism and funding. To date, Serve has donated over $15 million of in-kind creative, media, web, public relations, print and broadcast production and strategic planning services to non-profits. Through its educational seminars, podcasts and Small Servings program, Serve has also helped educate thousands more non-profits on the importance of public service marketing. For more information, visit www.servemarketing.org.

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