Creative Lab: Domestic Abuse / Animal Abuse Campaign

You were promised another chance to brainstorm on the next Serve PSA effort and now you have it.

To continue the excitement from the Creative Milwaukee @Work Summit, Translator is hosting an Open Lab Concepting Session on Thursday, January 9 at 8 am. This important public service campaign is intended to inspire more Milwaukeeans to dial 9-1-1 to report animal abuse, so that the police can uncover and intervene in more domestic abuse cases. The effort is based on a national study that reports 76% of reported animal abusers also abuse a member of their family and is being done in collaboration with the Milwaukee County District Attorney’s Office and Humane Society. The goal of the Lab will be to continue the creative campaign brainstorming  that was started at the Summit during Serve Founder, Gary Mueller’s presentation on Creative Thinking. Specifically, Serve is looking for ideas on how to creatively engage with Milwaukeeans and keep the message in the media throughout the year, looking at everything from guerrilla stunts, PR and social media, to developing cause partnerships or events.

Where:
Translator Lab
415 E. Menomonee St.
Milwaukee, WI 53202

When:
Thursday, January 9, 2014
8-10am

How:
Register here for Serve’s Creative Lab