The “Birds and Bees” Welcome New Partner – STDs
New campaign “Birds, Bees and the STDs” to educate tweens and teens on safer sex and STDs
OMAHA (Oct. 25, 2016) – “The birds and the bees” is a conversation familiar to almost all teenagers, but the latest campaign from the Adolescent Health Project, a program of the Women’s Fund of Omaha, is offering a new way to discuss sexual health with tweens, teens and parents.
In the city with STD rates among the highest in the country, the “Birds, Bees and the STDs” campaign will focus on starting conversations earlier by reaching tweens and teens before they become sexually active. National data shows that seven out of 10 teens have sex before age 19, and right here in Nebraska, the average age youth start having sex is 16, according to the Douglas County Health Department.
“Clearly the traditional ‘sex talk’ isn’t working for our children,” said Brenda J. Council, Adolescent Health Coordinator of the Women’s Fund of Omaha. “Parents should begin talking about sex and healthy relationships with their children well before they have sex, and these conversations should be ongoing, stressing the importance of STD prevention and education.”
In correspondence with National “Let’s Talk” Month this October, the Adolescent Health Project, joined by its sexual health and education community partners, launched the campaign at a press conference at the Charles Drew Health Center, followed by an afternoon meeting at Girls, Inc., to start spreading the message with Omaha youth and their parents.
Recent data confirms what most parents already know – the majority of youth learn about sex online. The new campaign, “Birds, Bees and the STDs” includes the website www.BirdsBeesAndSTDs.com to reach tweens and teens where they already are – online.
The website features a fun cartoon design, interactive quiz and “sextionary” with common terms for STDs to help encourage conversations and reduce the stigma of the oftentimes uncomfortable sex talk. The website also includes resources for parents to help facilitate these conversations with their children.
“We know that most parents find having the “sex talk” with their kids to be awkward, and too many parents neglect to have it, or have it too late,” explains Serve Volunteer Creative Director Gary Mueller. “We hope that the BirdsBeesAndSTDs.com website makes it easier for parents to start the conversation and create an ongoing dialogue with their kids about sex and STDs when they’re young.”
The campaign includes billboard ads and cartoon cutouts throughout Omaha that feature characters Bird, Bee and various STDs like Chlamydia, Gonorrhea and Syphilis. The campaign also incorporates an animated rap music video that will run in select movie theatres during November and will be promoted on social media.
This is the ninth in an ongoing series of provocative STD awareness campaigns by the Women’s Fund of Omaha and Serve Marketing targeted at teens and young adults in Douglas County.
Advertising Agency: Serve Marketing
Client: Women’s Fund of Omaha, Get Checked Omaha
Creative Directors: Gary Mueller, Nick Pipitone
Art Director / Illustrator: David Zimmerman
Art Directors: Kelsey Barnowsky, Ryan Strzok
Copywriter: David Thimmesch
Designer: Alison Galarza
Senior Interactive Producer: Fred Ziegler
Creative Strategist: Rachel Whitt
Web Developer: Benjamin Gray
Senior Producer: Jessica Farrell
Animator / Editor: Bobby Ciraldo
Public Relations: Bridget Franke
Media Supervisors: Jeffrey Lancioni, Dan Murphy
Music / Sound: Alex Smolinski / Wonder Wonder Sound
Account Executives: Laura Gainor, Lauren Sutter
Social Media Manager: Andrew Rojahn
Print Production Managers: Rob Birdsall, Stacey Soden