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Women’s Fund of Omaha Deploys ‘Rubber Rover’ To Raise Awareness on STDs

Published on Fox42 – August 15, 2016

Photo Credit: Andrew Feller Photography  //  Rubber Rover custom illustrated by BVK’s David Zimmerman and Kelsey Barnowsky.

OMAHA (FOX42KPTM) – More than 4,880 cases of sexually transmitted diseases were reported in Douglas County in 2015, the Women’s Fund of Omaha says.

To create more awareness and increase education about sexually transmitted diseases, The Adolescent Health Project, a program by the Women’s Fund of Omaha is deploying a jeep called the Rubber Rover.

The organization says the Rubber Rover is a mobile extension of the organization that it will travel around the city from August 17-22, 2016.

The organization says the Rover will stop at bars, after school programs and the Maha Music Festival.

The Rover will also stop at high-traffic locations throughout the city to engage teens and young adults between the ages of 15 and 24.

The organization hopes to connect kids to, a website containing information and resources about STD testing and prevention.

The Rover will travel with tons of gear, life-size STD fact Jenga and STD trivia games, all of which connects to the theme of the vehicle.

The Rubber Rover concept was designed by Serve Marketing, the country’s only all-volunteer advertising agency, which is based in Milwaukee.

Hiring PR + Social Media Manager in Omaha, NE

We’re hiring a PR + Social Media Manager in Omaha, NE to work directly with Women’s Fund of Omaha and Serve Marketing on some of the boldest and most engaging non-profit marketing efforts. Minimum of 3 years experience in PR/Social.

Click HERE to read the full job description. Please send all resumes and work samples to

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Serve’s NEW Executive Director is here! A note from Gary…

It saddens me to inform you that we are losing two cornerstone pieces of Serve this summer. Both Heidi and Matt will be leaving our team in the next few weeks.

I’d like to first congratulate Heidi on her recent engagement to her boyfriend Jim. They will be moving into a new home in the northern suburbs of Chicago. Heidi will be able focus on her son George and is planning to volunteer at a local retirement home in the area. Since Heidi took the helm in 2013, Serve has launched some of our most successful campaigns to date. In addition, Heidi has been able to license a lot of campaigns across the country, overseen our social media efforts, and established life-long relationships with our clients. I would like to personally thank her for all of her efforts and dedication to Serve over the past 3 years. We couldn’t have done it without you.

Shortly after Heidi gave notice, Matt also dropped a bombshell that he will be moving to San Francisco to join the Federal Government in early July. He will be helping people obtain permanent residency (green cards) and citizenship in the United States. While his time back was very short, we appreciate his stepping up when needed and seamlessly transitioning back to Serve after his service in the Peace Corps.

Finally, the good news! After thoughtful consideration and numerous recommendations, we have decided the next Executive Director of Serve will be Laura Gainor. Laura is kind-hearted, driven, well respected and most importantly a kick-ass mother of 2. Laura is currently the Executive Director of United Adworkers, a Milwaukee based non-profit which unites all the amazing talent and creative minds in our area. She has extensive experience in social media and digital content. She was the former Director of Social Media at GMR Marketing (one of the biggest national promotions/experiential agencies in the country). We are very fortunate that she was able to take over with such a small window of time and I have no doubt she will continue the amazing work we do at Serve. You will all get a chance to meet her very soon. Until then, she can be reached at

With all that being said, I want to assure you Serve will continue to operate at full capacity during this transition. Heidi’s last official day is Thursday July 28th. Laura starts this next Tuesday so Heidi and her can work closely for the next three weeks to make sure everything transitions smoothly. Thank you again for your flexibility and patience. If you have any questions or concerns please don’t hesitate to reach out to me at any point.



Serve set to reintroduce popular Teen Pregnancy Prevention efforts in Omaha

In a collective effort to grow awareness and encourage prevention of teen pregnancies in Omaha, Serve Marketing has partnered with the Adolescent Health Project, an initiative of the Women’s Fund of Omaha to launch the “Think Your Teen Life Won’t Change?” campaign.

The campaign is intended to be a wake-up call to teens who don’t think teen pregnancy will have a dramatic impact on their lives. The effort comes in response to statistics from the Omaha Department of Public Health showing that Omaha has five zip codes with teen pregnancy rates that are up to three times the national average, and nearly double the rate for African American and Hispanic teens.

The bold campaign features the imagery of teen boys and girls participating in popular sports, all while a baby is attached to their chest. Headlines on ads that depict teens slam dunking a basketball, skateboarding, and blocking a soccer goal read, “Think your teen life won’t change with a baby?” Copy then directs teens to visit the website,, which offers resources to parents to help facilitate the conversation around sex and healthy sexual behavior.

Starting this week in Omaha, the campaign will appear on billboards, mall and restroom ads, digital channels and social media. A :30 TV PSA called “Kiss” will also be running on local TV, movie theaters and digital pre-Roll. To view :30 “Kiss”, please click here.

“We know from our work in Milwaukee that far too many teens think teen pregnancy won’t have a negative impact on their lives-in fact, a surprisingly large number of kids actually think it’ll make their life better,” explains Serve Founder Gary Mueller. “This campaign is intended at being a wake-up call to teens to show them that having a baby as a teen is really hard. It will get in the way of the things they want to do today. That their lives will change dramatically.”

For more information, go to Follow the GetTheSexFactsOmaha Facebook page, Twitter @SexFactsOmaha, Instagram page, as well as the YouTube channel.

Executive Creative Director: Gary Mueller
Art Directors: David Zimmerman + Nick Heiser + Casey Christian
Copywriter: Stephanie Goldner
Photographer: Nick Collura + Jeff Salzer
Retouchers: Gina Ferrise + Anthony Giacomino
Account Executives: Heidi Halperin + Matt Larson
Producers: Heidi Halperin + Matt Larson

“Life Interrupted.” Without parents, futures get stuck. Our latest for Foster Care…

May is National Foster Care Awareness Month and, beginning May 25, the Coalition for Children, Youth & Families will begin an aggressive statewide campaign to recruit more foster parents in order to combat the exponentially increasing need.

To address the foster family shortage, Serve created a new campaign to help recruit new foster families called “Life Interrupted.” The television ads, billboards and social media campaign will show a child whose dreams are only partially realized and direct individuals to the website

To view all 7 TV spots, click here.

Executive Creative Director: Gary Mueller
CD/Art Director: Mitch Markussen
CD/Copywriter: Jeff Ericksen
Account Executives: Heidi Halperin + Matt Larson
Director of Photography: Robb Fischer
Producers: Mary Pat Fischer + Terri Burmester
Editor: Dave Kuhnen
Public Relations: Heather Perkins
Broadcast Traffic: Karen Nennig

Condom Dresses in Omaha get National and International attention…

From March 16th through the end of April 2016, dresses made entirely of condoms will be on display in Omaha’s Cinderella’s Formal Dress Rental inside Crossroads Mall, as well as at Hello Holiday in Dundee. Teens shopping for a prom dress this month will be surprised by an unconventional message about safe sex. Each week a new dress will be put on display for teens and parents to see.

A “price tag” on the attention-grabbing dress reveals the true costs of unprotected sex: STDs or unplanned pregnancy. The tag reads, “Being safe is always in style. Avoid sexually transmitted diseases and unintended pregnancies,” and directs people to The website provides a locator map with over 60 locations that provide free condoms. Parents can also download a Family Communication “Lets Talk” toolkit, with resources and tips for talking to teens about sex.

So far, the stunt has been picked up on,, Glamour UK, USWeekly, Huffington Post, Yahoo News and more. Dresses were designed and created by fashion students at the Illinois Institute of Art-Chicago. They graciously donated the dresses for our cause.

The guerilla marketing campaign is the latest public awareness effort by the Adolescent Health Project, a program of the Women’s Fund of Omaha, and is part of a larger campaign to educate youth on risk factors and encourage teens to make informed decisions about their sexual health. SERVE Marketing, a non-profit volunteer agency based in Milwaukee, WI., is the creative team behind the Adolescent Health Project’s campaigns.

“A condom dress is a powerful conversation starter,” explains SERVE creative director, Gary Mueller. “This is a great opportunity for us to reach teens and their parents in an unexpected way before prom, and get the message out to think twice before having unprotected sex, because it can lead to multiple health risks or even a baby. This is a picture that speaks a thousand words.”

Serve launches artful “Condom Word” Campaign in Omaha…

Teens and young adults are the target of a unique new ad campaign aimed at encouraging condom use in the nation’s hot bed of STDs-Omaha. Using unwrapped condoms to create artful words that give whole new meaning to terms like “love” and “passion.”

Serve Marketing, the country’s only all-volunteer advertising agency, developed the campaign titled “Condom Word”. It is part of an on going effort to reduce Douglas County’s skyrocketing STD rates and promote Omaha’s expanded free condom distribution program around the city. The provocative public service campaign will be seen on social media, billboards, bus sides, banner ads and in public bathrooms. It features big words like “love”, “passion” and “share”- all made of assorted condoms. The words are then followed by sentences like “Love. It’s more beautiful without a Herpes outbreak”. Or “Share your love, not a Chlamydia infection.” Viewers are then directed to find out where they can get free condoms by going to

“It’s time we started a discussion about importance of condom use among sexually-active teens and young adults in Omaha,” explains Serve’s Volunteer Creative Director, Gary Mueller. “But in a way that is cool and artful enough that our audience will want to post it on Instagram or share on Facebook or Twitter–all while getting the message out that free condoms are available all over Omaha.”

The effort is a project of the Women’s Fund of Omaha who has partnered with Serve, making this the seventh in a multi-year series of engaging and provocative youth-oriented public service campaigns in Douglas County. For more information, go to Follow GetCheckedOmaha Facebook page, Twitter and Instagram, as well as the YouTube Channel.


Executive Creative Director: Gary Mueller
CD/Art Director: Kelsey Barnowsky
CD/Copywriter: Mike Holicek
Typographer: Whitney Anderson
Photographer/Retoucher: Anthony Giacomino
Multimedia Designer: Charlie Marsh
Designer: Dave Zimmerman
Developers: Fred Ziegler + Genevieve Schweitzer
Social Media: Courtney Kronschnabel + Alex Boeder
Production: Rob Birdsall + Stacey Soden
Account Executives: Heidi Halperin + Matt Larson

Provacative “Sex Myths” Campaign encourages parents to talk to teens about sex…

Sex education has been a hotly debated topic in Omaha the past few months. Kids nowadays have access to a lot of misinformation about sex – and if parents aren’t   talking to teens about it, someone else is. That’s the message that is front and center in a provocative new campaign created by Serve Marketing, country’s all volunteer ad agency.

The campaign, titled “Get the Sex Facts Omaha” is designed to start that conversation between parents and youth about sex and the many myths surrounding safe sex and teen pregnancy. The campaign features kids proliferating many sex myths, and depicts them spreading throughout a school without any attempt to debunk or call into question the validity of the myths.

The integrated campaign includes four TV spots, outdoor, newspaper ads and digital pre-roll video. In addition, there is a strong social media and online component that includes digital pre-roll videos and an interactive online quiz. Teens and parents will be directed to the website where they can take the quiz, view the videos and have access to a free parent talk toolkit, which encourages parents to and teens to both contribute to the conversation.

“The average teen spends more than five hours a day online and the kind of misinformation they’re exposed to about sex is frightening,” said Gary Mueller, volunteer creative director at Serve Marketing, who helped develop the campaign. “We wanted to use social media to combat these myths because that’s where the conversations are happening. And at the same time we want to open the eyes of parents to what their kids are learning online.”

For more information, go to Follow the GetTheSexFactsOmaha Facebook page, Twitter @SexFactsOmaha, Instagram page, as well as the YouTube channel.

Details on SERVE Marketing’s community efforts are available at

Executive Creative Director: Gary Mueller
CD/Art Director: Mitch Markussen
CD/Copywriter: Jeff Ericksen + Nick Pipitone
Art Director: Nick Heiser
Developers: Fred Ziegler + Bryon Schmear + Genevieve Schweitzer
Photographer: Nick Collura
Retoucher: Anthony Giacomino
Editors: Wonder Wonder + Dave Kuhnen
Director: Quinn Hester
Producer: Heidi Halperin
Social Media: Kaitlyn Herzog + Courtney Kronschnabel
Account Executive: Heidi Halperin
Production: Rob Birdsall + Stacey Soden + Deb Scherman


In Chicago, high school students in collaboration with the Chicago Department of Public Health and Serve Marketing launched a public education campaign called “Chicago Wears Condoms.”  It was a city-wide effort to reduce the birth rate among Chicago teens, reduce STDs and provide the necessary resources to improve adolescent health.

The campaign plays on Chicago pride with the famous skyline draped in condoms using the colors of the Chicago flag, with headlines such as “Stay Safe When You Go Downtown” and directing people to, that has resources listed on where to get tested for STDs and find free condoms. The creative will be displayed on more than 300 bus ads, interior bus and rail ads, and other signage at train stations along the red, orange, and green lines. There will also be a social media effort using hashtag #ChicagoWearsCondoms and a female condom driven version that reads “It Doesn’t Take Balls To Wear a Condom.”

On Tuesday, December 1st, which is known internationally as World AIDS Day, volunteers distributed over 20,000 condom toolkits at six city colleges and a half dozen area Chicago Transit Authority (CTA) stations. In addition to the campaign, Illinois Institute of Art fashion students created actual condom dresses and other attire to support the cause. Dresses were worn by their friends or the actual designers themselves to help pass out toolkits at Roosevelt Train Station.

For more information, go to Details on SERVE Marketing’s community efforts are available at

Executive Creative Director: Gary Mueller
GCD/Copywriter: Brian Ganther
CD/Art Director: Matt Herrmann
Art Director/Designer: Kelsey Barnowsky
Copywriters: Beth Musni + Ali Coates
Developers: Fred Ziegler + Bryon Schmear
Account Executive: Heidi Halperin
Production: Steve Scherf + Rob Birdsall

Nobody wants to be a premature Grandparent.

Do you have teenagers of your own? Imagine being a grandparent right now. Serve Marketing’s newest campaign for the United Way of Greater Milwaukee & Waukesha County asks parents to consider this reality – a reality that is more likely if they choose to avoid teaching their children about safe sex.

The newest teen pregnancy prevention campaign is timed to align with Let’s Talk Month and will run through November in the Milwaukee market. Targeted at parents to encourage them to talk to their teens about sex, the campaign dramatizes how teen pregnancy can affect a family as a whole and asks parents to weigh the benefits of having awkward conversations today or living with the consequences alongside your teenager later.

Consisting of bus shelters, YouTube videos, digital pre-roll video and five :30 TV spots, the campaign features youthful parents in stereotypically “old timer” situations – preparing casseroles at 4 o’clock, clipping coupons, drinking fiber supplements, watching television at unreasonable volumes and more. All pieces direct parents to where parents can find resources for starting a productive discussion with their child.

“Most PSA’s in the past have encouraged parents to talk to their teens about teen pregnancy by focusing on the consequences to their child,” explains Serve Volunteer Creative Director Gary Mueller. “We wanted to take a little fresher approach. One that would catch them surprise and show them in a tongue in cheek way, the consequences to them as young grandparents.”

While this take on raising awareness of the issue may be approachable and chuckle-worthy, the reality of Milwaukee’s teen pregnancy rates is indeed serious And although this rate has declined dramatically over the past 10 years, there are still too many young people becoming parents too soon.

To view all 5 TV spots, visit

Executive Creative Director: Gary Mueller
GCD/Copywriter: Brian Ganther
CD/Art Director: Matt Herrmann
Art Director: Ryan Strzok
Broadcast Producer: Jon Hanusa
Print Producer: Heidi Halperin
Retoucher: Anthony Giacomino
Developers: Ben Gray + Fred Ziegler
Director : Vinnie Besasie
DP: Mike Gillis
Production Company: Full Circle Productions (Kara Mulrooney-Producer)
Editor: John Elmendorf (Wonder Wonder)
Audio: Alex Smolinski (Wonder Wonder)
Photographer: Lucian McAfee
Social Media: Alex Boeder
Account Executive: Heidi Halperin