Mini-installations of cutout babies doing outrageously strong things, such as lifting garbage cans, doing handstands and pull-ups and ripping phone books in half were placed around the city of Milwaukee to raise awareness of the Milwaukee Lifecourse Initiative for Healthy Families’ search for infants (7-18 months of age) to star in the next Strong Baby advertising campaign aimed at reducing Milwaukee’s infant mortality rate.
A live casting call will take place at the BMO Harris Bradley Center (1001 N. 4th Street) on November 1 from 11 a.m. to 2:30 p.m. (enter Kohl’s Gate on corner of 5th and Highland). Submissions can also be made on the Strong Baby Facebook page. Parents who attend the live casting call can increase their chances of having their baby chosen; five finalists will be selected among those that attend the BMO Harris Bradley Center casting call, while one will be selected from Facebook entries.
In addition to taking home a $200 U.S. savings bond, the winning babies will have the opportunity to star in the next public service campaign that will appear on billboards, bus shelters, social media, and web banners in the coming year. Winners will be chosen by a panel of judges and announced in early December.
The Strong Baby campaign launched in 2011 to promote healthy behaviors for pregnant and new mothers, such as avoiding exposure to tobacco smoke, spacing pregnancies at least 18 months apart, breastfeeding, immunizations, and early prenatal care. The long-term goal of the campaign is to reduce racial and ethnic disparities within the infant mortality rate and promote healthy child development.
The effort supports Mayor Barrett’s goal of reducing Milwaukee’s overall infant mortality rate by 10 percent and the African American infant mortality rate by 15 percent by 2017. It also supports the goal to reduce racial disparities in birth outcomes, set by the Milwaukee Lifecourse Initiative for Healthy Families, which is co-chaired by Mayor Barrett and led by United Way of Greater Milwaukee and funded by the Wisconsin Partnership Program.
For more information on the Strong Baby campaign, visit www.iwantastrongbaby.com.