Serve Marketing, Creative Alliance Milwaukee and Translator Lab harnessed Milwaukee’s creative talent for a community brainstorming session on March 20th, 2014 and generated incredible guerilla, social media and partnership ideas around the upcoming Animal/Domestic Abuse campaign that is to launch in April. The objective of the session was to develop creative social, digital and guerilla awareness campaign ideas that will inspire more Milwaukeeans to dial 9-1-1 to report animal abuse so that the police can uncover more domestic abuse cases. Working in teams of 8-9 people and led by volunteer social media, pr and creative directors from BVK, the three groups concepted more than 25 different campaign ideas on how to extend the animal abuse/domestic abuse message for an entire year with a small budget.
The launch of the campaign is scheduled for late April and is being looked at as a national model for cities looking to reduce both domestic violence, child abuse and animal abuse. Serve is working on the historic effort in collaboration with the Milwaukee Police Department, Milwaukee County D.A.’s Office, Wisconsin Humane Society and Sojourner Truth House.